1xBet white label sportsbook kickstarts Melbet growth
1xWager is preparing to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label companions such as Melbet.com.
The sports gambling company has set about obtaining more licences to boost the number of countries it can operate in, through both its B2C product and new B2B partnerships.
Evgeniy Kiriushin, Head of Business Development for 1xWager, said: “This past year, because we received so many requests for B2B centered partnerships, we made the decision to make several white labels.
“The experience turned out to be quite successful, which stimulated the new B2B path for our company. Melbet.com shows active growth since operating the new system.”
1xWager, whose main operational activity is licensed by the government bodies in Curacao, feels it can cope with the needs of multiple partners, having put in place support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time areas.
Kiriushin continuing: “We have already built up significant experience in operating our B2C system in different countries across several continents. This implies we understand exactly what our players need.
“Obviously, global design changes extends enough time, but we are focused on producing modern, in-demand, simple and high-capacity betting products. We make an effort to make our product as clear and simple for everybody as you possibly can, while implementing virtually all design recommendations from our B2B companions.
Andrea Pirlo joins 1xWager as brand ambassador
Andrea Pirlo, one of the very most revered players in recent football history, has joined 1xBet as a brandname ambassador in a deal that will run for your of 2018.
Pirlo, who’ll feature in 1xWager advertising campaigns and be a part of marketing occasions, made this announcement on his Facebook page: “I’m pleased to announce my ambassador partnership with 1xWager company. We’ve many good events forward!”
Meanwhile, a statement from the 1xBet press service read: “We’ve put a lot of thought into choosing our ambassador. Like a constantly growing brand, we needed a distinctive personality for this role.
“Andrea Pirlo ticks all the containers. We have a lot in common; Pirlo has always well known his opponents, implemented the principles of reasonable play and was good with his aids. Similarly, at 1xWager we value our customers and partners and we respect our competitors.
“Andrea Pirlo is a star and we are honoured to utilize him. He’ll help engage our market all over the world. Joining causes with one of the world’s biggest football stars is only the first in a number of ambitious projects planned by 1xWager for 2018.”
Before retiring by the end of the 2017 http://1xbetmobil.icu/ MLS season, Pirlo loved a decorated career in football, winning six Serie A titles, two Coppa Italia’s, two Champions Little league’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ honours than every other player.